Kuala Lumpur, 19 October 2025 — The Suara Semua Carnival was grandly held at the Universiti Tun Abdul Razak (UniRazak) in Kuala Lumpur, where participants from ASEAN countries and China used music as a bridge to convey the spirit of unity and cultural harmony. Organized by Kunkwan International Mandarin Education Center, the event aimed to showcase the beauty of diversity and inclusiveness through the power of music and language.
The event was star-studded with an impressive lineup of distinguished guests. Among those present were Datuk Seri Dr. Wee Ka Siong, President of the Malaysian Chinese Association (MCA), and Datuk Abdul Majid Ahmad Khan, President of the Malaysia–China Friendship Association (PPMC). In addition, YM Tengku Dato Dr. Hishammuddin Zaizi attended as the representative of the royal family of YM Tengku Al Muhaymin Azman Shah Putera, adding prestige and significance to the event.
RewardsLink was honored to be a sponsoring partner of the carnival. Throughout the event, guests from ASEAN countries—including Malaysia, Indonesia, Thailand, Vietnam, Singapore, and China—visited the RewardsLink booth to experience the innovative digital concept of “Spend & Get Rewards.” Visitors who downloaded the RewardsLink app instantly received 30 reward points and stood a chance to win exciting lucky draw prizes, including a grand prize of 3,000 reward points (worth RM1,500), a second prize of 2,000 reward points (worth RM1,000), and a third prize of 1,000 reward points (worth RM500).
Carnival Chairman Jay Hoi Jin Jie shared that the event was not merely a singing competition but an important platform for promoting regional cultural exchange and understanding. “Through voice, we deliver messages of unity and create opportunities to learn each other’s languages and cultures.”
Kunkwan Founder and CEO Kent Ng Kun Kwan added that the carnival embodied the Malay proverb “tak kenal maka tak cinta” (to know is to love). “When we learn another language, we are also learning another culture. Music reveals the emotions, dreams, and hopes we all share.”
As a leading digital rewards platform, RewardsLink not only connected participants and spectators during the event but also added warmth and value to the cultural experience through interactive reward points. RewardsLink believes that digital rewards are not only about giving back but also a meaningful force that fosters connection, inclusivity, and shared experiences.
RewardsLink extends heartfelt appreciation to all guests, artists, and partners who participated in the Suara Semua Carnival. Let us continue to spread friendship through music and connect cultures through rewards as we compose a vibrant symphony of diversity that transcends borders.
