The launch ceremony was graced by distinguished guests including YB Kerk Chee Yee, YB Allex Seah, City Councillor Jasmine Lok, Kent Lee (General Manager of the International Zheng He Research Institute), and Law Boon Jiek (Youth Chairman of the Federation of Chinese Associations Melaka).
With a prize pool worth RM30,000, the campaign offered cultural City Walk tours, photo opportunities with the Mousedeer mascot “Kancil”, local food, merchant experiences and daily lucky draws. All prizes were proudly sponsored by RewardsLink, RedPay, and local partners.
As a key partner, RewardsLink is playing an active role in connecting visitors and merchants through digital rewards. A RewardsLink & RedPay spokesperson shared: “We are honored to support this initiative with Tourism Malaysia and SmartRed, bringing travelers a celebration that integrates culture, tourism and digital rewards. RewardsLink is more than just a rewards system, it is a platform where every spend becomes meaningful. Users can earn Reward Points instantly with their purchases, then redeem or offset them at participating merchants across Melaka. For example, a visitor enjoying coffee along Jonker Street can earn points, and later use them at merchants near the Red Square or Klebang. This creates a ‘One City One Chain, Spending Cycle’ experience that connects culture with rewarding travel.”
The campaign also brought together over 50 local merchants, providing them with increased visibility and foot traffic. By integrating with the RewardsLink platform, these merchants can now build stronger connections with tourists and locals, encouraging repeat visits and driving customer loyalty through digital engagement.
RewardsLink extends heartfelt thanks to all the tourists, locals, merchants, and partners who supported this World Tourism Day celebration in Melaka. Your participation made the journey truly memorable and meaningful.
