{"id":2862,"date":"2025-09-26T02:02:45","date_gmt":"2025-09-26T02:02:45","guid":{"rendered":"https:\/\/www.rewardslink.world\/?p=2862"},"modified":"2026-05-12T15:16:09","modified_gmt":"2026-05-12T15:16:09","slug":"empowering-tourism-through-rewards-rewardslink-partners-in-world-tourism-day-melaka-2025","status":"publish","type":"post","link":"https:\/\/www.rewardslink.world\/cn\/2025\/09\/26\/empowering-tourism-through-rewards-rewardslink-partners-in-world-tourism-day-melaka-2025\/","title":{"rendered":"\u4ee5\u5956\u52b1\u8d4b\u80fd\u65c5\u6e38\uff1aRewardsLink\u643a\u624b\u4e16\u754c\u65c5\u6e38\u65e5\u9a6c\u516d\u7532 2025"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-690943146\">\n\n\n\t<div id=\"col-633671085\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row\"  id=\"row-920171324\">\n\n\n\t<div id=\"col-1925815499\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1313828729\">\n\n\n\t<div id=\"col-1432680854\" class=\"col medium-6 small-6 large-6\"  >\n\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"\/newsroom\/\" target=\"_self\" class=\"button primary is-link is-large lowercase\"  >\n  <i class=\"icon-angle-left\" ><\/i>  <span>Back<\/span>\n  <\/a>\n\n\n\n\t\t<\/div>\n\t\t\n<style>\n#col-1432680854 > .col-inner {\n  margin: -40px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-1432680854 > .col-inner {\n    margin: -51px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-422539267\" class=\"col medium-6 small-6 large-6\"  >\n\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\n<style>\n#col-422539267 > .col-inner {\n  margin: 0pxx 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-422539267 > .col-inner {\n    margin: -45px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\n<style>\n#col-1925815499 > .col-inner {\n  margin: 0px 0px -30px 0px;\n}\n@media (min-width:550px) {\n  #col-1925815499 > .col-inner {\n    margin: 0px 0px -30px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\n<style>\n#col-633671085 > .col-inner {\n  margin: 0px 0px -30px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-402106757\">\n\n\n\t<div id=\"col-1681555819\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><img decoding=\"async\" src=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-09-26-at-3.54.56-PM.jpg\" width=\"100%\" height=\"auto\"><\/p>Melaka, 26 September 2025 &#8211; The \u201cMelaka \u4e00\u9e7f\u6709\u793c Jom Menang Bersama Kancil\u201d was officially launched by Tourism Malaysia and SmartRed Xiaohongshu City Walk to mark World Tourism Day 2025. Running from 26 September to 5 October 2025 across major cultural landmarks in Melaka, the campaign brings together culture, tourism and innovation. RewardsLink is proud to be a key partner in this initiative, while RedPay also joined as one of the partners for this event.<p><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_848963631\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:20px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1160\" src=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019.jpg 2560w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-300x136.jpg 300w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-1024x464.jpg 1024w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-768x348.jpg 768w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-1536x696.jpg 1536w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-2048x928.jpg 2048w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-18x8.jpg 18w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-640x290.jpg 640w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-10x5.jpg 10w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-32x15.jpg 32w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250929-WA0019-48x22.jpg 48w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_848963631 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>The launch ceremony was graced by distinguished guests including YB Kerk Chee Yee, YB Allex Seah, City Councillor Jasmine Lok, Kent Lee (General Manager of the International Zheng He Research Institute), and Law Boon Jiek (Youth Chairman of the Federation of Chinese Associations Melaka).\n<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1251025102\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:20px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1160\" src=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-scaled.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-scaled.jpg 2560w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-300x136.jpg 300w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-1024x464.jpg 1024w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-768x348.jpg 768w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-1536x696.jpg 1536w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-2048x928.jpg 2048w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-18x8.jpg 18w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-640x290.jpg 640w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-10x5.jpg 10w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-32x14.jpg 32w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0081-48x22.jpg 48w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1251025102 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>With a prize pool worth RM30,000, the campaign offered cultural City Walk tours, photo opportunities with the Mousedeer mascot \u201cKancil\u201d, local food, merchant experiences and daily lucky draws. All prizes were proudly sponsored by RewardsLink, RedPay, and local partners.\n<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1971551675\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:20px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1160\" src=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-scaled.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-scaled.jpg 2560w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-300x136.jpg 300w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-1024x464.jpg 1024w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-768x348.jpg 768w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-1536x696.jpg 1536w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-2048x928.jpg 2048w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-18x8.jpg 18w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-640x290.jpg 640w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-10x5.jpg 10w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-32x14.jpg 32w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0076-48x22.jpg 48w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1971551675 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>As a key partner, RewardsLink is playing an active role in connecting visitors and merchants through digital rewards. A RewardsLink &amp; RedPay spokesperson shared: \u201cWe are honored to support this initiative with Tourism Malaysia and SmartRed, bringing travelers a celebration that integrates culture, tourism and digital rewards. RewardsLink is more than just a rewards system,  it is a platform where every spend becomes meaningful. Users can earn Reward Points instantly with their purchases, then redeem or offset them at participating merchants across Melaka. For example, a visitor enjoying coffee along Jonker Street can earn points, and later use them at merchants near the Red Square or Klebang. This creates a \u2018One City One Chain, Spending Cycle\u2019 experience that connects culture with rewarding travel.\u201d\n<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_742970908\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:20px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1160\" src=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-scaled.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-scaled.jpg 2560w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-300x136.jpg 300w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-1024x464.jpg 1024w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-768x348.jpg 768w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-1536x696.jpg 1536w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-2048x928.jpg 2048w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-18x8.jpg 18w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-640x290.jpg 640w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-10x5.jpg 10w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-32x14.jpg 32w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0071-48x22.jpg 48w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_742970908 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>The campaign also brought together over 50 local merchants, providing them with increased visibility and foot traffic. By integrating with the RewardsLink platform, these merchants can now build stronger connections with tourists and locals, encouraging repeat visits and driving customer loyalty through digital engagement.\n<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_105458517\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:20px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1160\" src=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-scaled.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-scaled.jpg 2560w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-300x136.jpg 300w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-1024x464.jpg 1024w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-768x348.jpg 768w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-1536x696.jpg 1536w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-2048x928.jpg 2048w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-18x8.jpg 18w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-640x290.jpg 640w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-10x5.jpg 10w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-32x14.jpg 32w, https:\/\/www.rewardslink.world\/wp-content\/uploads\/2025\/10\/IMG-20250926-WA0078-48x22.jpg 48w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_105458517 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>RewardsLink extends heartfelt thanks to all the tourists, locals, merchants, and partners who supported this World Tourism Day celebration in Melaka. 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